We have a relaunch, a complete one actually: a new website, a new approach and a new team coming together. The Great Pyramid project was dead since I had left the association and I just couldn´t accept to see the idea going down or being hi-jacked as some conceptual media art project.

Throughout the remaining weeks of 2009 we will continue reconnecting with partners and the public in general, keep on building a new team, define a formal legal structure and kick off development of the Pyramid´s new social media website. We will have a coherent roadmap by the the end of this year, that will include an actual (i.e. physical and functional) pilot Pyramid to be set up in 2010.

Quite a few things will change: The project will be formally established as a non-profit foundation, not as a commercial business. Our communication approach will change greatly too: We will be much more honest and open, and pose much less; be more up to date with blog posts and share a lot. We will much use Facebook and Twitter besides the blog.

And we will move faster and just get things going instead of mulling it over for ages. Learning from LinkedIn-founder Reid Hoffmann: “If you aren’t embarrassed by what you launch with, you waited too long to launch.”

P.S. Things look bit complicated at the moment since there appears to be two website at three or so domains. In fact, things are not complicated at all. Rest assured, this is the right site and if you find that hard to believe, just have a quick look at the other one or at this post – and you´ll surely understand..

The slightly cheesy but otherwise befitting image is from unitopia´s flickr.